Specialty Cakes

Specialty cakes can enhance all your celebrations – from birthdays to weddings, graduation parties or showers. Customized cakes are a guaranteed eye-catcher and will with certainty fascinate your guests. They make for a stunning center piece during your party and serve as delicious dessert at the end – all in one.

No birthday is complete without a birthday cake and candles. But you don’t have to be satisfied with a boring sheet cake and just candles on top. Customized specialty cakes come in all shapes and colors. If you can think it the experienced baker or pastry chef can make it. Surprise the soccer fan with a soccer ball cake. You think it will be a flat circle? With modern cake pans even a three dimensional soccer ball specialty cake is possible.

Who said wedding cakes have to be all white? A specialty wedding cake can be customized to match the color theme of the decorations at the locations of your wedding reception. The tiers can be stacked on top of each other or displayed separately on a stand with varying level heights. The newest wedding trend are groom’s cakes. Often they are customized to suit the groom’s interest and taste. How about a cake sculptured as his favorite car?

Furthermore, the cakes of a great cake artist don’t only look fantastic but will also enchant you and your guests with their terrific taste. Specialty cakes come in all kinds of flavors. Aside from the classic vanilla or chocolate cake – how about a mix of both in a marble cake? A current popular choice is red velvet cake. The vibrant color takes captive the eyes of your guests and its chocolate flavor their taste buds. Do you like carrot cake? A specialty cake can be designed even in this rich and fruity flavor.

These cakes usually have a number of layers. In between all these layers are fillings. They can be filled with one or a variety of flavors, since there are a number of layers to fill. Buttercream fillings in its range of flavors are a classic, as are fruit preserve fillings. They can even be filled with your favorite fruit and whipped cream. And as a contemporary variation a specialty cake can be filled with light mousse fillings in flavors like chocolate or lemon-yogurt.

Cake artists use a variety of materials to create your customized specialty cake. Next to cake and filling in your favorite flavor they work with buttercream, fondant, gumpaste, marzipan, or modeling chocolate. You can use real flowers to decorate your customized cake but sugar artists know how to manipulate sugar dough to create edible sugar flowers that are hard to distinguish from real ones.

Are you convinced yet that your next party or celebration can be brought to a new level with a specialty cake?

How Specialty Cakes Can Help You Lure Consumers Into Loving Your Brand

If you’re looking for a way to bring more attention to your brand, perhaps it’s time to give your customers and potential customers some attention as well. Although you might have a great brand and fantastic products, it can sometimes be difficult to make your offerings stand out from the rest. Instead of sitting back hoping that consumers notice, try, and then love your brand, why not take charge of the situation? Specialty cakes could be the perfect promotional item or marketing aid that you need to get your company and products noticed.

Why Choose Specialty Cakes?

With so many options from which to choose when selecting promotional gifts, it can be difficult to know what kind of product to choose. Although some companies believe that it’s best to select an item that has “lasting power,” it’s hard to beat the overall appeal of a food gift. After all, why give your customers and potential customers just another logo-emblazoned gift when you can give them a delicious quality specialty cake that they will truly enjoy? Although the cake won’t last forever, the memory of the quality and deliciousness will help keep your company and brand fresh in their mind.

Choosing the Perfect Specialty Cake

When choosing specialty cakes to give as promotional gifts, it’s important to focus on quality. If want to position yourself as a quality company with quality products, why would you want to settle for anything less than a quality gift? Instead, choose a specialty cake that is as unique and special as your brand. Although you might be tempted to fall into the trap of thinking you need to send a large cake to be impressive, a small quality cake is generally the preferred choice. After all, it’s quality that you should be striving for, not necessarily quantity. By choosing a high quality product, you’ll position yourself in the minds of your consumers as a company with high standards that cares enough to send the best. When your goal is to set yourself apart from the others and influence the consumer’s way of thinking, it’s best not to take chances with quality.

Look for Ways to Tie in Your Gift with Your Brand

Tying your promotional gifts in with your products is one of the most effective ways to achieve positive brand recognition. Although it’s unlikely that your products have anything to do with specialty cakes, you should look for ways to create a mental connection between the two. For example, you might want to play off of the overall concept of quality, or the sweetness of doing business together. Whatever you do, keep your promotional materials simple, understandable, catchy and yet to the point. Most specialty cake companies provide the option of including a personalized card or note, which can be a great way of tying your brand name or products in with your gift. If you’re planning to ship your promotional items, it’s also important to make sure you use a method that will ensure the specialty cakes arrive fresh and in good condition.